BioMar ramps up for salmon product innovation

Planning for future product launches and new feed product concepts designed in collaboration with customer demand, the salmon division in BioMar announces the appointment of a new divisional marketing director.

Marcel Huijsmans joins BioMar from Hendrix Genetics, where he has been Director of Communications and Marketing for the last 12 years. The new position is established to ensure strong leadership on delivering agile product development to meet customer needs, together with a rigorous focus on customer value and sustainability.

“I am pleased that we have been able to attract an international marketing leader such as Marcel Huijsmans to BioMar. With 20 years of experience within the food industry and agriculture/aquaculture businesses, across various categories, ranging from potato products to fresh meat and today animal genetics, he brings a wide range of competences within product and concept development, market dynamics and research, which I am sure will benefit the BioMar organisation as well as our customers”, announces Paddy Campbell, VP Salmon Division in BioMar.