BioMar launches global strategy
Earlier this year BioMar launched a renewed purpose statement "We are innovators dedicated to an efficient and sustainable global aquaculture" and a new corporate theme "Let's Innovate Aquaculture".
Now follows a new corporate strategy
- "It has been important for us to create a strategy built on our corporate DNA and in particular on the four pillars supporting our purpose statement: Innovation, Performance, Sustainability, and Cooperation", explains the CEO of BioMar Carlos Diaz.
Carlos Diaz underlines that it is the perfect time for launching a new strategy: "We have seen strong financial results in the last couple of years; we have achieved many of our strategic goals; and both we and our owners Schouw & Co. are willing and capable to invest further to continue the success."
The development of the new strategy has to a large extent involved stakeholders from within and outside BioMar: "We have in particular listened carefully to our customers. It has been crucial for us to both address their present areas of concern and create a strategy which fits with their future plans. One of our new initiatives is that we want to exploit and develop our agility and flexibility further to the benefit of our customers."
A first step in the strategy is strengthening core functions in BioMar. "We have a very lean, agile, and locally responsive organization. However, we want to further enhance our global innovation capability, and in general our capacity to enter new markets and feed more species", explains Carlos Diaz.
As one of the first initiatives BioMar will adjust the operating model and establish three market divisions; Salmon, comprising all current salmon markets, Emerging Markets, covering Asian markets and in Latin America except Chile, and the EMEA Division that covers Continental Europe, the Middle East, and Africa.