BioMar takes a value chain approach to sustainability
The Sustainability Report 2015 of the BioMar Group outlines the company's ambitious targets and initiatives for shaping an efficient and sustainable global aquaculture in collaboration with the entire aquaculture value chain.
"We are particularly proud to present our annual global Sustainability Report this year, as it really documents our strategic focus on sustainability and demonstrates how we work with our partners around sustainability.
We disclose not only our ambitions but also our achievements so far in shaping the future of a truly sustainable global aquaculture with an approach which incorporates the entire aquaculture value chain," said Carlos Diaz, CEO of the BioMar Group at the launch of the new report.
Carlos Diaz pointed out that BioMar together with partners in the value chain has decided to take a proactive approach to sustainability. "We have in BioMar for long believed that this proactive path was the right way for the industry, whereas the industry approach in general has been rather reactive. The change we see now is that our partners across the value chain also realize the potential of collaboration around sustainability, and that we together actually manage to bring the message all the way to the end consumer with new product concepts based on sustainability."
The CEO of the BioMar Group sees this as an extremely positive development:
"The fact that we can now optimize diets based on sustainability and document it throughout the value chain allows our customers to better position their products in the growing market for sustainable food products and thereby finally achieve a positive payback on the investments in more sustainable production methods."
Carlos Diaz emphasized the importance of corporate transparency in a time when consumers start to realize that the fish they eat are produced in aquaculture: "We are as an industry being challenged by the media, by NGO's, and by some authorities, but overall we do have a very good story to tell, so we have to document and show what we do, because only this way we can capture the value we create."